LinkedIn B2B
Message Templates

1. Connection Request

Template A — ICP Discovery

Hey [Name], I saw you're [title] at [company] — I work with [founders/SDRs/revenue leaders] who [relevant context]. Would love to connect.

Template B — Shared Content

Hey [Name], I read your post on [topic] and really agreed with [specific point]. I work with similar companies — figured it made sense to connect.

Template C — Mutual Connection

Hey [Name], we're both connected with [mutual name] and I work with [your ICP]. Thought it would make sense to connect as well.

2. First Message After Connecting

Template A — Problem-Solution

Hey [Name], thanks for connecting. I work with [specific profile] who often deal with [problem]. Curious — is that something relevant for you right now?

Template B — Value Content

Hey [Name], saw that you work with [context]. I just put out a guide on [relevant topic] — might be useful. Let me know if you'd like the link.

Template C — Event Trigger

Hey [Name], saw the news about [company event/hire/launch]. Congrats — that's a big move. I work with companies at similar inflection points. If it ever makes sense to chat, I'm here.

3. Follow-Up Messages

Follow-Up 1 — Day 5, Add Value

Hey [Name], just wanted to share [data point/insight/article] that I thought was relevant for people working in [context]. No action needed — just thought it might be useful.

Follow-Up 2 — Day 10, Reframe

Hey [Name], tried once before — totally get it if the timing's off. Quick question: is [specific problem] something you're actively working on right now, or is it not a priority at the moment?

Follow-Up 3 — Day 14, Break-Up

Hey [Name], last one from me. If this isn't the right time, no worries at all — I can circle back down the road. Just let me know either way.

4. Re-engagement Messages

Template A — Time Has Passed

Hey [Name], it's been [time] since we last talked. [Relevant news/change about their company]. Still makes sense to chat?

Template B — New Context

Hey [Name], we connected before but the timing wasn't right. Since then, [something has changed on our end]. Worth a quick call?

Template C — New Content

Hey [Name], I thought of you when I published [new content on a relevant topic]. Figured it might be useful. How's everything going?