Free resource

LinkedIn B2B
Follow-Up Script

A 4-week follow-up cadence with scripts for each stage — never lose a lead to silence again.

Why most B2B deals die in the follow-up gap

Most B2B sellers give up after the first or second unanswered message. The problem is that most buying decisions require between 5 and 8 touchpoints before moving forward.

This cadence solves that: each stage has a different angle, a different level of commitment, and a script adapted to the lead's timing.

Day 1
Connection accepted

First message

Thank them for connecting without pitching. Open with a genuine observation or a low-commitment question. The goal is to start a conversation, not close a deal.

Script

Hey [Name], thanks for connecting. I noticed you work with [relevant context from profile] — that's an area I spend a lot of time in. Quick question: is [specific problem] something you're actively thinking about right now?

If the lead recently commented on something or published a post, mention it here. Personalization beats any template.

Days 3–5
Follow-Up 1

Add value, don't chase

If there's no reply, come back with a different angle: a data point, an article, or a perspective that's genuinely useful for their profile. Never start with "Just following up..." or "Circling back...".

Script

Hey [Name], wanted to share [data/article/insight] that I thought was relevant for people working in [lead's context]. No action needed — just figured it might be useful.

The best value-add follow-up is one the lead would have saved even if they weren't buying from you.

Days 7–10
Follow-Up 2

Reframe — ask a direct question

On the second attempt, change the angle. Don't repeat your previous argument. Ask a more direct question about the problem — it forces a yes-or-no answer and clarifies real interest.

Script

Hey [Name], tried once before — totally understand if things are busy. Quick question: is [specific problem] something you're prioritizing right now, or is it genuinely not the right moment?

Questions that accept "no" as a valid answer generate more honest replies than questions that only admit "yes".

Day 14
Follow-Up 3

Break-up — close the loop with respect

Three attempts with no reply is the market standard. Close the cycle graciously and leave the door open. No frustration, no guilt-tripping. A well-written break-up message often gets a response.

Script

Hey [Name], last one from me. If this isn't the right time, no worries at all — I can revisit down the road. Just let me know either way.

Nearly 30% of well-written break-up messages get a reply. Silence is rarely rejection — it's usually timing.

Days 30–45
Re-engagement

New context, new approach

If the lead didn't reply but also didn't ask you to stop, wait 30–45 days and return with a new context: a product update, a new case study, news about their company, or a piece of content you published.

Script

Hey [Name], it's been a while since I last reached out. Saw that [relevant news/change about their company] — and on our end, [something has also changed]. Still worth exploring a quick call?

Re-engagement works best when there's a genuine reason to come back. Without a real trigger, skip this step.

When to stop

Want Chattie to run this cadence for you?

Chattie organizes your leads, reminds you of pending follow-ups, and keeps the context of every conversation — no spreadsheet or photographic memory required.

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