GTM Builders · The Chattie Movement

A whole new business category is being born. We call it GTM Builders.

AI-for-sales builders who build go-to-market machines with Chattie — and make money doing it. TRA leads the movement. And overflows demand to those who get in early.

Affiliate program open now · recurring commission

The category

What is a GTM Builder?

Not someone who resells software. Someone who builds AI sales operations — and delivers results. Agencies, consultancies and mentors who turn Chattie into a pipeline machine for themselves and their clients. A new go-to-market profession, born from AI.

Builds, doesn't resell

You design the GTM operation end to end with Chattie — you don't push a license, you deliver a running machine.

Results with AI

Chattie's AI chats, qualifies and books. You focus on strategy and relationships — the work clients pay well for.

Grows with the overflow

TRA generates more demand than it can serve. As a certified Builder, you receive the overflow — leads that already want to buy.

The mechanism

TRA generates more demand than it can serve. That overflow spills over to you.

We're a software and service group. Every month, more companies want to run GTM with AI than we can take on. Instead of losing that demand, we distribute it to the GTM Builders network — certified partners who take over delivery. You don't hunt the lead. The lead overflows to you.

The source TRA Demand
Volume coming inmore than fits
↑ capacity to serve
Who captures
Outbound agency
Receives accounts ready to operate
Builder
GTM consultancy
Delivers strategy + execution
Builder
Mentor / creator
Monetizes audience with a real product
Builder
How to join

Two ways to be part of it

● Open now

Chattie Affiliate

The entry point. Refer Chattie to your network and earn recurring commission for as long as the client stays. Simple, fast, no red tape.

  • Recurring commission per referral
  • Your own link and tracking dashboard
  • No cost, no minimum quota
I want to be an affiliate →

Sign up in minutes

◷ 1st class · soon

Chattie Partner

The inner circle. You deliver GTM-as-a-service with Chattie and receive TRA's demand overflow. Certification, playbooks and co-selling. Limited seats, by curation.

  • Overflow of qualified leads from TRA
  • Certification + official Partner badge
  • Playbooks, co-selling and team support
Join the founding class

Selection by curation

Affiliate program · open

Make money referring Chattie. Recurring.

Everyone who sells, prospects or talks to founders on LinkedIn knows someone who needs Chattie. Turn those referrals into revenue that renews month after month.

1

Sign up

Create your affiliate account in minutes and get your unique referral link.

2

Refer

Share your link with people who prospect on LinkedIn. Track clicks and conversions in your dashboard.

3

Get paid, monthly

Every client who subscribes through your link becomes recurring commission for as long as they stay with Chattie.

Ready to start?

Signing up is free and takes a few minutes. You'll see the commission details right on the program page.

Create affiliate account →
Chattie Partner · founding class

Become one of the Founding Partners of the movement.

The first class of Partners enters the category's history — and the best terms that will ever exist. Few seats, selected by curation. Those who build now, lead later.

  • Overflow of qualified leads from TRA
  • Certification and official Partner badge
  • Ready-made AI GTM playbooks
  • Co-selling and direct support from the TRA team
  • Founder terms, locked in
  • A voice in shaping the program
◷ Founding class list

Join the waitlist

Drop your email. We call Founding Partners by order and by fit — before opening to the public.

Perfect! We opened your email to confirm your signup. Just hit send.

No spam. Just the invite when the class opens.

Why TRA

The only group with software and GTM service.

Most sell a tool and disappear. TRA builds Chattie and runs go-to-market in practice, every day. It's that combination — own product + real operation — that generates the demand overflow and gives Builders solid ground to build a real business.

R$18M
in pipeline generated with our own GTM operation.
40+
companies running outbound with Chattie today.
120K
sales touchpoints processed by our AI.

Built for people who build GTM

Outbound agencies

Scale your clients' operation with AI and add a recurring revenue line.

GTM consultancies

Deliver strategy with a tool that executes — and receive ready demand from TRA.

Mentors & creators

Monetize your sales audience with a real product behind the recommendation.

Sales freelancers

Do the work of a whole team with AI and charge for results, not hours.

The movement

The founding class is forming. Enter the category's history.

Every new category has a group that got there first — and reaped what came after. The GTM Builders are that group now. You can watch from outside, or build from within.

Frequently asked questions

What's the difference between Affiliate and Partner?
The Affiliate refers Chattie and earns recurring commission — it's the entry point, open to everyone and free. The Partner is the deep tier: you deliver GTM-as-a-service with Chattie, receive TRA's demand overflow, certification and co-selling. Partner opens in a limited class, by curation.
Do I need to be a Chattie customer to join?
To be an affiliate, no. Anyone can refer and earn commission. For the Partner program, having operated Chattie in practice counts in the curation — after all, you'll deliver results with the tool.
How much do I earn as an affiliate?
Commission is recurring and paid for as long as the referred client keeps subscribing. Current amounts and terms live on the program signup page — that's where you see the numbers and activate your account.
How does the demand "overflow" work?
TRA receives more companies wanting to run GTM with AI than it can serve internally. Instead of turning them down, we route that demand to the network of certified Partners, who take over delivery. It's exclusive to the Partner program — not for affiliates.
When does the Partner program open?
Soon, with a limited founding class. Join the waitlist to be called by order and by fit, before we open to the public.
Start now

The movement has begun. Which side will you be on?

Become an affiliate today and start earning. Or claim your seat in the founding class of Partners.